AI for sales teams.
Tied to revenue, not vanity metrics.

Sales AI works when it shortens the cycle, raises win rate, or frees seller time. Anything else is a feature looking for a use case. The agents we build do specific revenue work: voice qualifiers that take inbound calls and book meetings, AI SDR drafts grounded in real prospect research, deal-room knowledge agents that answer "have we sold to this kind of customer before?" with cited examples, sales-call coaching that scores reps against your discovery playbook. Wired to your CRM, not replacing it. TCPA scope built in for US outbound where it matters.


Four sales AI shapes.
Each one tied to revenue.

Sales AI works when it shortens the cycle, raises win rate, or frees seller time. Anything else is a feature looking for a use case.

Voice qualification agents

Inbound voice agents that qualify leads against your ICP, book meetings into your reps' calendars, push notes to the CRM. Outbound voice agents that triage call lists. TCPA scope built in for US, GDPR-friendly for UK and EU. Built on the same stack as our Voice AI practice.

AI SDR for outreach

Personalised outbound drafts grounded in real research on the prospect's company, role, and recent signals. Not generic mail-merge with first names. The agent surfaces context, drafts the message, your SDR reviews and sends. Lifts response rate, drops time per touch.

Deal-room knowledge agents

RAG over your CRM, deal-room files, win-loss notes, and previous proposals. Reps ask "have we sold to a 200-person SaaS in healthcare before?" and get cited examples, what was won, what was lost. The institutional memory that goes when a senior rep leaves, made permanent.

Sales-call coaching agents

Listens to call recordings, scores against your discovery playbook, surfaces the moments where the rep missed a buying signal or skipped a qualification step. Per-rep dashboards. The objective half of sales coaching, freeing managers for the subjective half.


Wired to your CRM, not replacing it.

CRM

HubSpot Salesforce Pipedrive Close.com Microsoft Dynamics

Voice infrastructure

LiveKit Twilio Vapi ElevenLabs Deepgram

Outreach and engagement

Outreach Salesloft Apollo Gmail / Outlook LinkedIn

Conversation intelligence

Gong Chorus Custom transcription Claude analysis

Three ways to start.

Scope

Sales AI Discovery

One week, fixed

We map your sales motion, your CRM hygiene, your top objections. Pick the first agent shape, design the integrations, scope the build.

  • Sales motion and ICP review
  • Build versus vendor recommendation
  • Compliance check (TCPA / GDPR)
Build

Sales Agent Build

5 to 10 weeks

One agent built end to end, wired to your CRM. Voice qualifier, AI SDR, knowledge agent, or coaching agent. Goes live with rep training and a measurable baseline. We hand over runbooks and ownership.

  • Production agent in your CRM
  • Rep training and rollout plan
  • Baseline metrics for impact tracking
Run

Managed Sales Agents

Monthly retainer

We monitor performance, retrain as your ICP and product evolve, push fixes when output drifts. Quarterly review against the baseline. Model and infrastructure costs at cost.

  • Pipeline-impact monitoring
  • Quarterly playbook update
  • Updates as your ICP evolves

Adjacent capabilities.

Voice AI

Voice agents for sales calls, qualification, inbound triage. The voice side of sales AI.

Data AI

RAG over CRM, deal-room files, win-loss notes. Citation discipline that sales coaching depends on.

AI for Customer Service

Where sales meets post-sale support. The same stack handles both with different prompts.


Sales AI tied to revenue, not vanity metrics.

We work with sales and revenue operations teams across the UK, US, and Australia. Voice qualification, AI SDR, deal-room knowledge, sales-call coaching.