What's actually wrong with
your website's SEO.

A free, hand-produced SEO audit. Real prioritised 7-page PDF, AI-era search readiness included, delivered to your inbox within 1-3 working days. No teaser. No upsell pressure. From an AI consultancy that ships, not an agency that sells templates.

Up to 5 free audits per day. Delivered within 1-3 working days. We email the PDF, no automated follow-ups, no spam.


A real audit. Not a templated scoreboard.

Most "free SEO audit" tools spit out a scoreboard. This is a 7-page PDF with verified findings, prioritised by leverage, written by hand using AI tooling we build ourselves.

On-page audit

Title tags, meta descriptions, H1s, image alts, internal linking. Every page audited against the live HTML, not a scan that misses dynamic content.

Structured data check

LocalBusiness, Service, FAQ, Review and AggregateRating schema. We tell you exactly what's missing and what to add for rich-result eligibility in Google.

Citation and NAP audit

How you're listed across the major UK directories (Google, Yell, Checkatrade, TrustATrader, Bark). Inconsistencies hurt local pack rankings, we surface them.

AI-search readiness

Does your site qualify to be cited by ChatGPT, Perplexity, Google AI Overviews? llms.txt, conversational FAQ markup, machine-readable NAP, entity citation. Most audits ignore this. We don't.

Competitive read

Two of your top organic queries, who ranks today and what specifically they're doing that you aren't. Honest read on which fights are winnable and which aren't.

Prioritised roadmap

Tier 1 (high impact, low effort), Tier 2 (build on), Tier 3 (longer-term). Each item with effort estimate. Hand it to your developer and they can work straight off it.


See what an audit looks like.

We've published an anonymised version of a recent audit so you can see the shape of the deliverable, the depth of findings, and how the roadmap is structured. 7 pages, full Tier-1/2/3 roadmap, real verified findings throughout.

View Sample Audit (PDF) 7 pages, 140 KB

From URL to PDF in 3 days.

01

Submit your URL

Form above, takes 30 seconds. The optional one-line question helps us focus the audit on what matters most to you.

02

We audit by hand

Real review using the AI tooling we build ourselves. Live HTML, sitemap, schema, citations, AI-search signals, competitor reads. Findings are verified, not generated.

03

PDF arrives

Within 1-3 working days. 7 pages, prioritised. No upsell inside the document, no scoreboard, no fluff.

04

Optional 30-min call

If you'd like to talk through the findings or discuss implementation, book a call. If not, that's the end of the conversation.


An AI consultancy doing SEO. Not an SEO agency selling templates.

5+ AI products shipped to production in the last year
300+ Comparison and reference sites built across 60+ topic clusters
20+ Years across software engineering, product, and SEO at scale

We're a small UK consultancy that helps companies get more from AI. The SEO audit is the front door, free, real, and useful. Most agencies sell SEO. We use it to meet the kind of mid-market businesses we'd want to do AI implementation work with later, and the audit stays free either way.


If you want help implementing.

The free audit is genuinely free. If your audit shows enough work to make implementation worthwhile, here's what that looks like.

Free Audit
£0
  • Full 7-page audit PDF
  • 1-3 working day delivery
  • Tier 1/2/3 roadmap
  • No upsell inside
Audit + Fix
From £2,000
  • Everything in deep audit
  • Implementation of Tier 1 fixes
  • Schema, NAP, on-page fixes
  • Live performance review at 30 days

Larger projects (service-by-location pages, content programmes, AI-era SEO migrations) are quoted separately based on scope.


Common questions.

What's actually in the free SEO audit?

A 7-page PDF with verified findings, no template scoreboard. We check on-page basics (titles, meta descriptions, H1s, image alts), structured data (LocalBusiness, Review, FAQ schema), citation consistency across major directories, AI-search readiness, content gaps versus your top organic competitors, and a Tier-1/2/3 prioritised roadmap. Every finding is verified directly from your site or public sources.

How long does it take to get the audit?

1 to 3 working days. We deliver up to 5 free audits per day so we can keep quality high. If we're at capacity we'll let you know and either schedule for the next day or offer to refund the time, never make you wait without a date.

Is there a catch? Why is it free?

No catch. The audit is the full deliverable, no upsell pressure inside the PDF. We do this because Digital Signet is an AI consultancy, not an SEO agency, and a free audit is a useful way to meet the kind of mid-market businesses we'd want to work with on AI implementation later. If the audit is useful and you want help fixing the issues, we offer paid implementation. If you don't, you keep the PDF and we move on.

Will the audit cover AI-era SEO (LLM search, AI Overviews)?

Yes, we specifically check whether your site is set up to be cited by ChatGPT, Perplexity and Google AI Overviews. That includes llms.txt, structured data, FAQ markup, machine-readable NAP and entity citation. Most audit tools don't check for this yet. Given AI search is shifting how customers find local services, this part is increasingly the difference between getting found and disappearing.

What if I want help implementing the fixes?

We offer paid follow-up packages, a deep audit from £750, audit-plus-implementation from £2,000, and project work above that for service-by-location pages or content programmes. We'll only suggest paid work if your audit shows it's worth it.

Who runs the audit?

Oliver Wakefield-Smith, founder of Digital Signet. 20+ years across software engineering and product. We've shipped multiple AI products and run a portfolio of 400+ comparison and reference sites. The audit is done by hand using AI tooling we build ourselves, not by a generic SaaS scanner.


Ready for an honest read on your SEO?

30 seconds to submit, 1-3 days to deliver. No spam, no automation, no upsell.